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The E-commerce Berlin Expo 2025 is a 2-day B2B Expo & Conference for e-commerce. While we mostly attend Magento-related conferences like Meet Magento, Mage Titans or Magento Unconference, this time, we decided to look beyond the horizon and attend this generic e-commerce event as well. Read here about our experiences at the event itself, but also the pre-event, which came with a surprising announcement.

Curious about the power of the Hyvä theme for Magento? When SunLiner switched from Magento’s inefficient Luma theme to Hyvä, page speed skyrocketed, Google Core Web Vitals improved dramatically, and checkout became smoother. But the journey wasn’t without its challenges - third-party module compatibility, complex product configurations, and custom features all had to be adapted for Hyvä’s modern frontend stack.
Discover how this cutting-edge frontend solution transformed SunLiner’s online store and how Hyvä can elevate your Magento shop to new heights.

Magento ecosystem allows to set tier prices for simple products but not for configurable products. Our extensions solve this issue for you.
With our “Tier Prices For Configurable Products” extension, you can easily set tier prices for configurable products.
You can also use our extension “Mass Update Tier Prices” to apply tier prices to entire groups of products at once. Read here how you can take full advantage of tier prices with our extensions.

PhpStorm is a powerful integrated development environment (IDE) for PHP developers. Its feature-rich nature and robust capabilities make it a go-to choice for PHP projects. One of the most remarkable aspects of PhpStorm is its extensibility through plugins. Plugins enhance your development workflow by adding new features, integrations, and productivity tools. In this article, we’ll explore some must-have PhpStorm plugins that in our opinion will supercharge your PHP development experience.

Once again in 2023, CustomGento was part of the Mage UnConference Germany, a tradition that we try to uphold every year. Being a new member of the CustomGento family, I took part for the first time in the German edition of the Mage UnConference. The event was marked by lively interactions with both familiar and new attendees, leading to open conversations and the sharing of diverse experiences. I was mainly interested in frontend related topics and open discussions about the future of Magento.

In this blog post we will compare the most popular sales export modules for Magento 2 in detail for you. We will compare the possible export formats and take a closer look at which entities can be exported. We will also look at the functionality and usability when creating export profiles.

We love conferences. We even love unconferences a bit more. So what happens if Jisse with his company Yireo organises an unconference in an old fort in the Netherlands? Right, we go there with five people and have a great time!

This blog post explains how to use SQL views to simplify the migration from Magento 1 to Magento 2. This approach allows you to present the data in a structure that can be easily and directly processed by the Magento data migration tool.